The Annual NAMM predictions rumours thread 2024

I like how he's doing something different and incorporating modern conveniences in an analog package. I may have to buy one down the line just out of curiosity.
 
GTR37 said:
Interesting . so you believe they flew in , or had a company in LA create a 8 foot SOON sign and placed that in a booth space they rented for likely a large sum of $$$
the investors must thrilled watching this
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It's money, but not that much money to rent a booth space at NAMM, in the grand scheme of things. Most of the costs associated with NAMM are actually flying people and gear over to Anaheim. Last time i checked booths ran at $40/sq. ft, so Neural renting space just to put a dumb sign up was likely as much as half a dozen sponsored videos.

Using NAMM as a glorified billboard is actually pretty clever, marketing-wise.
 
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Lysander said:
It's money, but not that much money to rent a booth space at NAMM, in the grand scheme of things. Most of the costs associated with NAMM are actually flying people and gear over to Anaheim. Last time i checked booths ran at $40/sq. ft, so Neural renting space just to put a dumb sign up was likely as much as half a dozen sponsored videos.

Using NAMM as a glorified billboard is actually pretty clever, marketing-wise.
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I imagine the booth cost around $10k.

Not too far off the likely $1k for each video.
 
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GTR37 said:
Interesting . so you believe they flew in , or had a company in LA create a 8 foot SOON sign and placed that in a booth space they rented for likely a large sum of $$$
the investors must thrilled watching this
Click to expand...

Most of the companies that build displays, and store them, are located in LA anyway, so that didn't cost them anything extra. They saved a ton of money on travel and hotel costs, not to mention surprisingly expensive things like booth electricity and nightly booth cleaning.

Relatively few companies make the trip from europe to exhibit at NAMM these days.
 
Ok, so let's assume it's a marketing stunt from NDSP. What's the purpose? Do they really gain attraction from potential new customers?
 
deadpool_25 said:
I'm gonna make a super wild prediction: Fractal will blow off NAMM. You heard it here first.
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giphy-downsized.gif
 
Sascha Franck said:
Ok, so let's assume it's a marketing stunt from NDSP. What's the purpose? Do they really gain attraction from potential new customers?
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I'm wondering if they were planning on showing PCOM™ but it ended up not being ready to demo yet, so they said fuck it and cut their losses by just having someone put up a dumbass sign as a "publicity stunt."
 
I feel like NDSP and this year’s booth were just like the QuadCortex release. Soon so maybe the NAMM four years later the will have a half ass showing…
 
Based on Ola Englund's NAMM runthrough video, the Quad Cortex is absolutely everywhere at NAMM whether it's at the NDSP booth or not. Seems many use it as a headphone demo device for whatever pedal etc they are selling.

It's always possible that the SOON sign is a "we bought the space and can't back out anymore" response to some real world incident, like the people they were supposed to send to NAMM being sick with COVID, having a family emergency etc. I would assume it would be something like a couple of people from marketing or sales.
 
laxu said:
Based on Ola Englund's NAMM runthrough video, the Quad Cortex is absolutely everywhere at NAMM whether it's at the NDSP booth or not. Seems many use it as a headphone demo device for whatever pedal etc they are selling.
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Which, to me, is a pretty plausible thing as even total noobs will likely be able to navigate through it and create new patches - or at least sufficiently modify existing ones. The TMP with its realistic icons possibly would be even better, but maybe it came out too late (or people are aware it's less than great).
 
Sascha Franck said:
Which, to me, is a pretty plausible thing as even total noobs will likely be able to navigate through it and create new patches - or at least sufficiently modify existing ones. The TMP with its realistic icons possibly would be even better, but maybe it came out too late (or people are aware it's less than great).
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Who needs to have a booth at NAMM when you provide all the other vendors with your product to display at their booths.

Customer: “mine is broken, can I get a loaner while it’s being fixed?”

Support: “Sorry, it’s just so popular we are all sold out at the moment”
 
Boudoir Guitar said:
Who needs to have a booth at NAMM when you provide all the other vendors with your product to display at their booths.

Customer: “mine is broken, can I get a loaner while it’s being fixed?”

Support: “Sorry, it’s just so popular we are all sold out at the moment”
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Look at it this way.
When I was at THD we always brought extra stuff. Since a bunch of guitar builders and pedal makers asked for amp/cab set-ups for their booth.
That was no biggie since we shipped two 500+cu.ft. Freight crates we piled on top off.

But I would have thought thrice about shipping new gear there if we weren’t attending, waiting for it to return to sell them as demo/factory seconds.

And in those days it actually still mattered if you were showing.
 
laxu said:
Seems many use it as a headphone demo device for whatever pedal etc they are selling.
Click to expand...
I hope they are grounding it in the US…

dumb and dumber thread GIF


Seriously, though, they could very well be using it as a billboard. Maybe a performance on the last day by a (local) NDSP artist as well? Etc.
 
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