Reverb's most sold product in 2024 was the NDSP Quad Cortex

[Sascha Franck]

At least from where I am, I can second that the QC is quite a success. Over here, for the last years, at least when I've seen modeling used live, it's Kemper (might as well have to do something with them being from Germany), some Helixes, a certain amount of Iridiums (especially for the pedalboard-into-amp folks) and the occasional Headrush here and there. FAS things are super-niche products, even with G66 sitting in Germany.
Then there's also a bunch of folks using whatever small form factor modelers for various kinds of travel gigs. Not sure what's famous there. You also see some GT-1000s here and there (the older GTs seemed to be sort of popular among musical theatre folks), but I'd say they're quite niche-ish as well.
Anyhow, as of lately, the QC seems to have taken over quite a bit of that market. Great sound (in case you can find the amp model you need), easy to use for pretty much anybody, can capture your old goodies, pretty nice form factor for all kinds of stuff. Defenitely would've considered one myself if a) the switches weren't that close to each other and b) it had global blocks (I might however be fine with a single kitchen sink preset for pretty much any gig).

 

[paisleywookiee]

has the power supply been officially fixed now, with the QC?

 

[Lysander]

Something seems off with their numbers. Look at their top 20 for 2023 and the only big modeler is the Kemper Stage. No Line 6 or Quad Cortex at all. I've been in reporting and analytics for most of my career and when there's a change that big it's usually a data or reporting issue.

It's units (order count) and not gross sales, as confirmed by Mr. Nigg himself. I'll accept Reverb's head of analytics as a pretty accurate source of their own sales numbers.

He also mentioned they were very surprised about the results, and considered 2024 a bit of an inflection point for "traditional" amps vs modelling.

 

[Lysander]

has the power supply been officially fixed now, with the QC?

 

[timbuck3]

Qc still has not fufilled what was promised in the unit at launch .. years later and the power cord has not changed so why do people still buy it?

 

[JCW308]

Well now, an used sale is still a product that went out of the factory line at some point.

That's like saying the manufacturer of a car that sells and re-sells ten times is somehow benefitting.

 

[Lysander]

That's like saying the manufacturer of a car that sells and re-sells ten times is somehow benefitting.

No... not at all

The QC is a popular product; the used market for it is not 10 guys re-buying the same unit over and over. If sells well, it's because it sold well as new.

 

[Sascha Franck]

so why do people still buy it?

As long as these "people" don't include you (and that'll never happen), why do you worry?

 

[Mongillo19]

No... not at all

The QC is a popular product; the used market for it is not 10 guys re-buying the same unit over and over. If sells well, it's because it sold well as new.

Yeah you'd have to see how many sold units and get a percentage how many have hit used market to really determine it. It seems the QC is selling very well so there is more chances for it to be on the used market

 

[Lysander]

Yeah you'd have to see how many sold units and get a percentage how many have hit used market to really determine it.

It's really not a difficult assessment to make. The thing has been leading sales rankings (Thomann, Sweetwater, etc.) for a couple years now; of course it'll do well in the used market as well.

I don't particularly like NDSP, but i don't understand how any of this can be controversial.

 

[Mongillo19]

don't particularly like NDSP, but i don't understand how any of this can be controversial.

Some people on here think trash company = trash unit which isn't true.

 

[Jarick]

It's units (order count) and not gross sales, as confirmed by Mr. Nigg himself. I'll accept Reverb's head of analytics as a pretty accurate source of their own sales numbers.

He also mentioned they were very surprised about the results, and considered 2024 a bit of an inflection point for "traditional" amps vs modelling.

I listened to the same clip. He didn't explicitly define how he counted amp sales. He did explicitly say that the QC had the highest total sales volume (units times sales price) across all of Reverb. Regardless, it's still really strange that their #1 and #3 selling units in 2024 weren't in the top 20 in 2023 even though they came out several years prior. I'm not saying he's wrong, but something seems off.

Again...data analytics and reporting have been my primary focus for most of my career. If I run a report that says 2 of the top 3 selling products for this year weren't in the top 20 last year, I'm going to check the underlying data ten times before I take that report to senior management. Because the first question they ask is why these numbers are so far from prior results.

 

[Jarick]

Uhh... What is the difference between gross and unit sales? Legit don't know. Is gross sales the number of QC Thomann bought, and unit sales how many they actually sold?

There's a lot of different terms but:

Units = number of individual products sold
Gross Sales = total sales revenue from all products sold

So lets say Thomann sold 100 QC's for $1500 each:

Units = 100 (number sold)
Gross Sales = $150,000 (100 units sold for $1500 each)


Back to Reverb, Quad Cortex is the highest grossing product for all of 2024. But it's possible that the #2 unit on their list (Positive Grid Spark Mini) may have outsold the QC for units, but because the Spark Mini sells for $200 and the QC sells for $1500 (or whatever), QC grosses more.

Another thing to think about, sales reporting might be different based on how items are grouped. So for instance, Quad Cortex technically outsold Fender Stratocasters according to gross sales. But that may be because there's only one model Quad Cortex (not counting the Nano) but Strats are broken up by model (Player, American Pro, Vintera, Ultra, Custom Shop, etc.). Or could be the same thing if there's the Deluxe Reverb Reissue vs Handwired vs Tone Master vs 68 Custom, etc.

 

[Sleezy E]

A company would never falsify sales numbers because product x yields them more profit than product y right?

Nah.

A manufacturer would never give price breaks to companies that hit sales goals right?

Nah.

 

[GTR37]

has the power supply been officially fixed now, with the QC?

No it’s the same I think
Even the Nano cause a lot of ground noise according to FB
The most annoying part the users will just tell you to buy a cioks or Canvas if you need it to be resolved then it it dead quiet

***so to review if you spend another 200 to get an isolated power supplies that will fix the problem and noise that your $550 Nano caused in your signal chain in the first place your good to go

 

[[Nathan]]

Gross sales are when someone buys a headrush, ew gross sale

 

[Whizzinby]

It’s a wildly successful product.

Good for them.

/end

 

[Jarick]

has the power supply been officially fixed now, with the QC?

I don't think it was ever really broken in the first place, but it is really flimsy.

The most interesting stat to me is the reverb most sold. That means alot of people selling it used, but it could also be outlet sales and I have seen new stuff there too.

I stand by my initial impression that the QC is successful, but alot of people also selling it and moving on to something else.

The more popular and successful an item is, the more it's going to be bought and sold on the used market.

People who don't like NDSP won't want to hear this, but the QC is a really good product and more and more people are using it (both amateurs and pros).

 

[Stone]

Not Liking NDSP is one thing But the QC is a great product for those who need its feature set and i would assume its ease of use

 

[paisleywookiee]

I don't think it was ever really broken in the first place, but it is really flimsy.

I meant in terms of noise. Wasn’t the original prone to hum and such?