Hooked up and on my desk, running into the input of my Axe FX 3.
First impressions: it's the real deal and way better than the drive pedals.
Tonally it sounds really good out of the box on the first IR with no fuss. It's got a nice midrange cut and clarity, not too bright or dark, impressive. The gain range on the first channel goes from very clean to near AC/DC levels of gain. Second channel goes from near AC/DC up to moderately saturated modern gain. Boost can take it way over the top. There's a really nice feel to the gain channel, there's a solid low end, and there's a really nice clarity. It's a lot clearer sounding and way wider range of gain and tone than the BE-OD Deluxe pedal and Smallbox.
There is a slight audio dropout when switching channels or engaging the boost, for those who are curious. Build is all metal and feels solid like their pedals. Included AC adaptor has a bunch of plugs for I'm assuming different countries.
Layout is a bit funky, it's weird that there's boost volume on the front and gain on the sides. I would have expected the other way around. Also the boost volume is on the left next to the channel indicator light, and the channel gain is on the right next to the boost indicator light. Feels like they planned to do that the other way around. The channel one and two gains are flipped around on the side too, which is odd. None of this impacts usage though.
It's actually quite impressive they built this unit, shipped it out to stores, and had almost no leaks until the announcement. Product was announced last night and I picked it up locally this morning. Crazy!