Despite our best predictions, when it actually happens, a series of short videos showcasing enthusiasm for the ‘upgraded hardware’ might well unleash an ocean of positive attention that washes away the little puddle of piss we are standing around. The might be why Kemper hasn’t rushed to explain away what they perceive as a non problem.
What would they showcase that's about upgraded hardware though? (If that's what you mean).
I sure as hell hope they understand enough about human psychology/people's perception not to make a video about the slanted front as a core innovation or something. The comments on that video would be worse than the initial MKII announcement clip.
If there's hidden processing power people haven't uncovered somehow, and that becomes a point of focus, ok. But it would be surprising considering you can't run dual profiles, etc etc.
If it's about the new profiling, sure. That will probably usher in a relative wave of positivity. I believe it'll immediately be met by the opposite if people do tests and it sucks, but I think that's unlikely to happen. They've had ample time to work on improving the profiling, and there's several examples out there of people doing an overall better job than them.
That said, I think even people who aren't gear geeks generally do some market research. If they see MKII doesn't offer much that's competitive to other new units, aside from price considerations, why buy?
If anything, I would imagine something like the new helix, with their fancy marketing, to be much more enticing, even if more expensive, for many non gear geeks.