Fender Super Bowl blunder

[ChordInversion]

For those who saw the half time show, H.E.R. was part of the performance. She has a signature model Strat with Fender, and she was indeed playing one such model. But the one she had was in a freaking awesome looking brand new Chrome Red finish with an anodized black pickguard. I know the finish name because Fender put a video of it being delivered to her on their social media. I went to their website on game night, thinking they would absolutely have it ready for at least pre-order (they're no dummies). Nothing. I waited a couple of days, called them yesterday, and they said it's a one-off color. No version of that model for sale in that color. No use of that color on other models. No adding that color and pickguard to the Mod Shop as options.

They had a free ad that reached 120 million people, had an endorser with her own signature model on stage, and they are not going to get any sales from it. Hilarious.

 

[KHAAAAAAANNNNNNN!!!!!!!!]

 

[ChordInversion]

Some women I know in a local band here tried Fender on chat on their website. Reps were nice, but were non-committal, telling them to "watch our socials!" to see if they ever decide, at some point, maybe, to sell the guitar they got to advertise to the world for free. A paint job and a pickguard, and they're treating it like they need to file a patent and build a whole new facility.

I was mistaken. On this front, they are absolutely dummies. If they were publicly traded, shareholders would be justified in being livid.

 

[la szum]

That Turd Master Pro will surely save the day, though. No worries!

 

[PLX]

Turd Master Pro

That's just poor marketing right there.

 

[KHAAAAAAANNNNNNN!!!!!!!!]

That Turd Master Pro will surely save the day, though. No worries!

That's just poor marketing right there.

Shitty marketing, one might say...

 

[TSJMajesty]

That is a pretty color!

 

[greatmutah]

Color is gorgeous. My complaint was that, yes, I know the show is pre-recorded. But FFS, can they give HER a wireless unit to plug into the guitar for us armchair performance gear nerds?

 

[ChordInversion]

I'm over it. No big deal. The impulse buy feeling has passed.

 

[FuzzyAce]

I admit it, not 1 minute of the SB did I watch. Can't get into it anymore.
Check out @Warmart 's red sparkle Luke 4 though.
I have a feeling his is cooler...

https://thegearforum.com/threads/ngd-ebmm-red-luke-4-sss-and-my-3-balls.4409/

 

[JiveTurkey]

I think Usher is the last of the R&B greats who is forced to show off how good of a dancer he is more than show how much of a great SINGER he is.

"Yeah" is one of my first go-to riffs on any guitar synth