The Annual NAMM predictions rumours thread 2024

timbuck3 said:

See What's Happening at NAMM 2024

mailchi.mp
YAWN
Sleep Yawn GIF
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paisleywookiee said:
Yup, that’s some boring shit.
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The current Valvenergy pedals ARE sleepers (in the good way). So this new line has me interested (even though I'm pedaled out, generally speaking).
 
I think DI is right though this could be the beginning of the end
If we take a company like REVV who has said on a podcast it costs about 70,000 CAD to go to Namm they would have to sell 25 amps just to break even , with all the social media and net promotions available in 2024 is is really worth it , when you can connect with your dealer network and customers online ?
 
GTR37 said:
I think DI is right though this could be the beginning of the end
If we take a company like REVV who has said on a podcast it costs about 70,000 CAD to go to Namm they would have to sell 25 amps just to break even , with all the social media and net promotions available in 2024 is is really worth it , when you can connect with your dealer network and customers online ?
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I assume that cost is including things like flights, hotels, shipping a whole pile of your amp range etc. Especially if you can't just take them to a dealer afterwards, or sell all of them at NAMM, but have to bring them back to Canada.

You can check the prices for exhibiting at NAMM here: https://www.namm.org/thenammshow/exhibit/2024

For example BluGuitar is going to be at NAMM and last year they had I think one of those 5x10 foot spaces that cost $2295 USD, fits a couple of their cabs and a few Amp 1s on top. I think for Blug it's more about seeing friends in the industry who are all over the world.

So it's a shame that tradeshows like this are going away, but also understandable if the costs have become prohibitive. For releasing products in the Internet age it's just easier to control the narrative by releasing your product at the right time, rather than when everyone else is doing it as well.
 
laxu said:
For example BluGuitar is going to be at NAMM and last year they had I think one of those 5x10 foot spaces that cost $2295 USD, fits a couple of their cabs and a few Amp 1s on top. I think for Blug it's more about seeing friends in the industry who are all over the world.
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That's for the entire event, not per day? Wow, it's actually... reasonable. I somehow assumed NAMM space was way more expensive than that.
 
Lysander said:
That's for the entire event, not per day? Wow, it's actually... reasonable. I somehow assumed NAMM space was way more expensive than that.
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I mean that gets you a dinky little area that is fine for a pedal maker or BluGuitar who makes just plain compact gear.

If you are Fender or Ibanez you are paying $20K+. So it's not that surprising that some of the bigger names are the ones that are pulling out when that $20K+ might be better put into say online marketing.
 
laxu said:
I mean that gets you a dinky little area that is fine for a pedal maker or BluGuitar who makes just plain compact gear.

If you are Fender or Ibanez you are paying $20K+. So it's not that surprising that some of the bigger names are the ones that are pulling out when that $20K+ might be better put into say online marketing.
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Fender takes up an entire floor when you factor in all their brands. I’d bet the space isn’t even the bulk of the cost. Airfare, lodging and shipping all that product can’t be cheap.
 
GTR37 said:
I think DI is right though this could be the beginning of the end
If we take a company like REVV who has said on a podcast it costs about 70,000 CAD to go to Namm they would have to sell 25 amps just to break even , with all the social media and net promotions available in 2024 is is really worth it , when you can connect with your dealer network and customers online ?
Click to expand...
Really depends what personal connection with folks buying your products is worth. And I’m not talking about one amp. Buyers like GC and Sweetwater are there. Not to mention 9000 knuckleheads like myself running around with a gimbal giving you a metric shit ton of free press.
 
laxu said:
I assume that cost is including things like flights, hotels, shipping a whole pile of your amp range etc. Especially if you can't just take them to a dealer afterwards, or sell all of them at NAMM, but have to bring them back to Canada.

You can check the prices for exhibiting at NAMM here: https://www.namm.org/thenammshow/exhibit/2024

For example BluGuitar is going to be at NAMM and last year they had I think one of those 5x10 foot spaces that cost $2295 USD, fits a couple of their cabs and a few Amp 1s on top. I think for Blug it's more about seeing friends in the industry who are all over the world.

So it's a shame that tradeshows like this are going away, but also understandable if the costs have become prohibitive. For releasing products in the Internet age it's just easier to control the narrative by releasing your product at the right time, rather than when everyone else is doing it as well.
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some of it is cartage and booth set up , I could be wrong ,but I believe things like cabinets and stuff you are not allowed to move due to liability , its a group of Namm insured employees that do all the heavy lifting and they cost a good chunk of change
 
Sounds crazy, but the most exciting pedal-related thing atm is probably the Third Man/Donner collab, just out of pure curiosity.

EDIT: Looking at that teaser pic,I believe it's a Silvertone-inspired (pre)amp thing. The 3x3 knobs do check out.
 
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