As confirmed by the person who came up with the format. Jif. It's the only acceptable pronunciation, and I'm sure we can trust that everyone here agrees. Right? Right?!
I've heard this is actually a thing. However I've never tried it, so it might just be a sick joke that everyone else is in on, and I haven't figured out yet.
I can't bring myself to call it Jif. Even if it's wrong, I'll call it gif with a hard G until I die. I corrected myself from saying "irregardless", that's good enough.
LOL well since it's inception I have pronounced like give but with an F. I do believe it is officially pronounced Jif but It's too late for me. I am lost.
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