That was/is totally me.
However, I came to the same realization myself trying to sell this HXFX, in that there clearly isn't a lot of demand anymore for effects-only digital pedals.
But I still think there is some value for companies in keeping them as a ”digital gateway drug” for amp and pedals guys.
The HXFX is what brought me to D&M forums and also led me to buy:
Helix Floor and Stomp
Kemper Stage
FM3 and FM9
Of all the above, I've kept only the FM9 so far, but I still bought them all in a direct line that runs from the HXFX. And I think another Stomp is in my future, at some point. I don't think I'd have bought any of them without first easing in with the HXFX.