Neat.
You've been able to capture reverb IRs in DAWs for a long time. Logic added Space Designer and a capture utility in 2013.
On the hardware front, the
Sony DRE-777 ($12,000 new!) is from way back in 1999; we've clearly come a long way since then.
And a few neighborhoods over from us is
Logidy, who, in 2014, released the
EPSi, a convolution reverb pedal (playback only). A bunch of people asked them to make a cab IR loader with lower latency, so EPSi has two different versions of firmware, depending on whether you want reverbs or cabs.