Bingo
Either they think their customers are stupid and wouldn’t figure it out or they don’t care.
Full disclaimer, I like and own Kemper products and I think they sound good…the lack effort is kinda lame though.
I'm going with "don't care". I am guessing that there will be a paid upgrade for existing MK1 users though. In fact, I think that was the entire point of MK2.
Full disclaimer, I like and own a Kemper Rack and know it sounds good! The lack of effort is sad for me. I don't think they can continue as a profitable company unless they innovate.... and they are a fantastic gig machine. I would be sorry to see them go .... and also have no desire to try and recreate all my sounds on something else!
Personally, if I buy a pack of an orange amp, I want the captures to sound and feel as close to the actual orange amp as possible. I like different kinds of tones, with different characteristics and feel.
I don't want these homogenized because of needless inaccuracies, having profiles of an orange and a Friedman feel and sound unrealistically similar to each other.
On that end, other factors being equal, I would be more likely to trust capture packs sold for devices and software that do a better and more consistent job capturing than other units may.
My amps sound VERY different to me in my Kemper. I do love a good Orange as well

. As an example, my Tripple Recto sounds VERY different from my Soldano even though both are "high gain". Certainly no one would say the AC30 sounds anything like a Fender Blackface even though both are "clean". My VHT captured pretty well. When I mic'ed the VHT and played the Kemper direct to the PA, I didn't null test it, but it was awful close. Furthermore, I actually liked my Kemper version better after tweaking it in Kemper in ways that can't be done on the amp.
I also think that the workflow and efx capabilities are very important. It isn't just capture accuracy ..... at least for me. This isn't to say that more accuracy wouldn't be better, only that it isn't "all important".... otherwise, I wouldn't be using Kemper, I would be using a NAM player.
Just to make sure we’re on the same page…
Mk1 and mk2 running old profiles should sound the same
New profiling that only runs on mk2 hardware is not out yet and nobody has heard it
Well, that is where my head is at least. It seems like there is a brewing controversy from some that your statements are not entirely true. Additionally, I see no technical reason that the new profiling CAN'T run on MK1 hardware.
And the really, only valid test, to prove IF they actually are better, when they come out, is the NULL TEST!!!!!
Opinions of guitars players, etc. are not at all important, only the NULL TEST, that will tell us whats what and whos is who in the modeling world!
As long as the subject is limited to the accuracy of the capture, then I agree the Null test is the best tool.
Since many people (me included) believe that once you reach a certain level of accuracy (ie, its hard for anyone to hear the difference even in isolation), then other factors become more important (like efx quality, workflow, durability, etc).
If null tests are invalid then why do the ‘winners’ of the null test seem to be the products most people universally agree (except kemper users) sound best?
There are quite a few people who believe Fractal sounds best ...... and it doesn't capture AT ALL. It is therefore reasonable to expect that a great many people rely on something other than a null test to determine what sounds best.