Fortunately, that's not what's happening.
I'd say a vocal majority of this forum see the differences between the way the companies respond to their customer base and voice their dissatisfaction when things aren't moving in the best direction for the customer.
Fractal/Line 6- two companies constantly looking to give the customer more after the initial purchase, you never have to ask for a refill and they're free.
Kemper/Neural- Don't do that at all. I started going into detail but ended up with a wall of text, you can just read through the pages in this thread to see the gripe about Kemper and any NDSP thread clearly shows where the ire there is aimed at. Your server is in the walk-in with the cook and your cup's been empty for 20 minutes. And when you do get your refill, you're paying for it.
If anyone is interpretting that as a personal attack on their own character, that's their own problem. I certainly can't change the way someone feels internally when they read someone saying "I think Kemper is doing something shitty here", or "NDSP just failed to deliver on their own word....again" and that should never be the responsbility of anyone but the person who feels such things.