Helix Talk

L6 messaging should rally around, “everyone wants Helix 2. But with all the development work under the hood and the engine upgrades, you've already got a Helix 3 at home.”
 
@Digital Igloo , at your event I think it might help to talk in more detail about what you mean when you say “new engine”. While we get it here, a lot of people can’t wrap their heads around it if they’re not seeing a new thing. You could even stick with the engine metaphor, though I think only older people who’ve experienced car engines from the last millennium are going to have a visceral connection to that idea.

One connection to cars and most music gear is that we expect that hardware to last decades.
 


TOP and Chad get mentioned. We don‘t.

Embarrassed Shame GIF


@Digital Igloo No pickles for you today.
 
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