80% of digital modellers & c buyers are bedroom players according to marketing researches

HotRats

HotRats

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Lee Anderton's say that in this video towards the end, citing Neural marketing research data.



What you think about it?

I mean, 80% is A LOT. It's like bedroom players are guiding the market.
 
why would anyone in this culture be surprised? economic power doesnt live with working musicians, its guys who work in offices playing for stress relief on weekends. and i say this not to put anyone down- its just true. i think its apparent in the tonal choices of a LOT of products that low volume playing is the market its shooting for.
 
newholland said:
why would anyone in this culture be surprised? economic power doesnt live with working musicians, its guys who work in offices playing for stress relief on weekends. and i say this not to put anyone down- its just true. i think its apparent in the tonal choices of a LOT of products that low volume playing is the market its shooting for.
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Exactly. Whenever I've attended e.g gear fest type events, it's become pretty clear that there's guys with money to spend, and actual working musicians who will consider very carefully what they will spend their money on, because they aren't rolling in cash.

It's been obvious for years that the boutique amp and pedal market is propped up by hobbyists like me, who will maybe take that stuff out for their weekend warrior gigs or the occasional jam. Nothing wrong with that.
 
HotRats said:
I mean, 80% is A LOT. It's like bedroom players are guiding the market.
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80% is way low. No way I believe that 20% category wide are actively gigging unless you are really stretching definitions or looking at specific products that appeal more to live use than home use. There are millions of people who play guitar in some form or another and only a tiny tiny fraction of them are in any way professional.

The majority of new players are younger and typically in parents homes, dorms, apartments and townhomes where noise is an issue. They are going to be a heavily biased towards modelers, capture devices, and plugins. Money varies at that age range, but you don’t need much to get into digital with Nux, Tonex, Headrush etc.

The next biggest chunk of buyers are probably the over 40 crowd who never gigged or no longer do. Those are the people who have money for Gibson and PRS guitars and boutique amps, but many of them have noise issues as well with spouses, kids, and urban living. I bet they are buying a lot of Fractal and Line 6 gear, plus Fender ToneMaster.
 
If the industry relied on working musicians then the industry would die. The vast majority of the money spent on instruments and gear is by hacks like myself.

I do appreciate that they took the time to play the modeler through the power amp and speaker to give it a fair shake. Comparing a modeler through IR/FRFR setup with an amplifier through a cab is not even close to apples to apples.

For a truly fair comparison they should have put the speaker cab in another room, micd it up, shot an IR of that mic and cab, and then played the modeler through the same IR using the same FRFR for monitoring the live mics sound of the amp.

That said, I understand that they’re just showing the real world use case experience differences between using an amp modeler and FRFR vs a tube amp setup as most people would use them.
 
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Chocol8 said:
80% is way low. No way I believe that 20% category wide are actively gigging unless you are really stretching definitions or looking at specific products that appeal more to live use than home use. There are millions of people who play guitar in some form or another and only a tiny tiny fraction of them are in any way professional.
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Lee Anderton is only saying that according to NDSP's research, 80% buy modelers to only play at home. What the other 20% do with it is not even discussed. It could be gigging players, studio users, buskers etc.

"Professional" wasn't even discussed, like you get into that 20% if you just take that modeler to a jam with your mates from time to time. Hell, I'm in that 20% for having done the weekend warrior thing back in the day, even though nowadays I mostly play for my own amusement.
 
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Two trends I’ve noticed in the past 25 years:
  1. More products are designed and marketed towards home players, not working musicians. It seems like most gear was marketed towards working musicians in the past
  2. More players have only experienced digital emulations of gear at home and have no experience using the real thing. Especially live.
 
newholland said:
why would anyone in this culture be surprised? economic power doesnt live with working musicians, its guys who work in offices playing for stress relief on weekends. and i say this not to put anyone down- its just true. i think its apparent in the tonal choices of a LOT of products that low volume playing is the market its shooting for.
Click to expand...

While it is obvious that most players don't gig, that 80% is sound like a big number, even if is about the digital world only.

I don't know maybe beacuse I've never been a bedroom player, as far as guitar goes, it's hard to belive that there are so many people that don't feel the need to play with other human beings.
 
metropolis_4 said:
Two trends I’ve noticed in the past 25 years:
  1. More products are designed and marketed towards home players, not working musicians. It seems like most gear was marketed towards working musicians in the past
  2. More players have only experienced digital emulations of gear at home and have no experience using the real thing. Especially live.
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I think I agree. I have the impression that back then, when guitar magazines were still a thing, it was much more all about playing live.

Maybe that's becuase now there are great tools (inlcuding daws) for playing at home and have fun.
 
Chocol8 said:
80% is way low. No way I believe that 20% category wide are actively gigging unless you are really stretching definitions or looking at specific products that appeal more to live use than home use. There are millions of people who play guitar in some form or another and only a tiny tiny fraction of them are in any way professional.

The majority of new players are younger and typically in parents homes, dorms, apartments and townhomes where noise is an issue. They are going to be a heavily biased towards modelers, capture devices, and plugins. Money varies at that age range, but you don’t need much to get into digital with Nux, Tonex, Headrush etc.

The next biggest chunk of buyers are probably the over 40 crowd who never gigged or no longer do. Those are the people who have money for Gibson and PRS guitars and boutique amps, but many of them have noise issues as well with spouses, kids, and urban living. I bet they are buying a lot of Fractal and Line 6 gear, plus Fender ToneMaster.
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Yeah, being the 80% number about modellers, is obviously skwed towards home players, beacuse of it's nature and benefits.

Those numbers are not about being or not a professional player, as far as we (little) know, but only bedroom players vs everyone else.
I'm not a professional player but I can't call me a badroom player because I play in a band.
 
oh.. see i dont even find 'bedroom player' and 'professional' and NOT overlapping to a large extent. i think these days, 100w amps are ending up largely extinct because venues have gotten so small and quiet... and honestly, theyre not really at their best at zero volume in ANY context. i see bedroom players as anyone NOT needing more than (practically speaking- not demeaning) a watt or two of output... and before anybody gets their ass on their shoulders- i mean across the terminals. thats 90db in most events. thats pretty loud in a row house, and sadly, in venues these days. why bother, really.. but thats another issue altogether

im actually glad that theres better options these days. i still play an attenuatable ten watter and a sixty watt, both with great master volumes in my small practice room... but i play ONE sound controlled with my volume and tone knob, and im a virtual dinosaur and even playing live and loud-i always did it this way. for everyone else, its good to have options that feel good and are scalable. but i definitely feel like most modeling seems better for low volume than anything else cause thats its practical use case.
 
HotRats said:
Lee Anderton's say that in this video towards the end, citing Neural marketing research data.



What you think about it?

I mean, 80% is A LOT. It's like bedroom players are guiding the market.
Click to expand...


With the state of the live music scene world wide .... and how it is diminishing on an almost daily basis ..... the only surprise to me is that the figure is as low as ~%80.
 
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