TC Electronics Denmark Closed

[BenIfin]

This may be old news or already posted elsewhere - apologies if it is.

Almost 10 Years to the day when Behringturd bought them

TC Electronics Denmark Closed

 

[the swede]

Just 3 days ago



Weird but I guess the “brand” it self lives on in some forms

 

[Lysander]

Weird but I guess the “brand” it self lives on in some forms

Yeah, i imagine all production and R+D will move to Germany now.

Kinda sad to see the OG TC Electronics go this way thou.

 

[KingsXJJ]

This is sad news. Challenges faced “including the competitive nature of the audio technology."

 

[Frodebro]

Yeah, i imagine all production and R+D will move to Germany now.

Kinda sad to see the OG TC Electronics go this way thou.

It’s Behringturd. That means reverse engineering successful products from competitors then cloning them for dirt cheap in China. All TC Electronic is to them is a brand that has some name value that they will milk dry then quietly retire.

 

[JiveTurkey]

It’s Behringturd. That means reverse engineering successful products from competitors then cloning them for dirt cheap in China. All TC Electronic is to them is a brand that has some name value that they will milk dry then quietly retire.

AKA doing it to themselves

 

[Frodebro]

AKA doing it to themselves

TC Electronic was dead the minute they sold out to Behringturd. The clock has been ticking since that point, and time finally ran out.

 

[Orvillain]

Yep. Everyone was let go back in November, from what I've heard. Seriously not cool. I've got a mate who joined the big B. Didn't stay 6 months. Went to another company.

 

[SillyOctpuss]

It’s Behringturd. That means reverse engineering successful products from competitors then cloning them for dirt cheap in China. All TC Electronic is to them is a brand that has some name value that they will milk dry then quietly retire.

It's ok though cause all Behringturd are doing is bringing affordable gear to the masses.


Who needs gear that sounds good and is built properly anyway? That's just dull. Isn't it better when you can get a pedal for 50p and then repeat the classic Behringturd talking points like "ooh it only cost 50p and it's got a metal enclosure".

 

[BahamaDada]

It's ok though cause all Behringturd are doing is bringing affordable gear to the masses.


Who needs gear that sounds good and is built properly anyway? That's just dull. Isn't it better when you can get a pedal for 50p and then repeat the classic Behringturd talking points like "ooh it only cost 50p and it's got a metal enclosure".

Ah, you saw *that* interview by Sweetwater, too?

All that praise and I wondered "Who'll ask about all the cloning of current stuff?". Spoiler: Nobody did. All's just peacejoyeggcake. Bah.

I don't know what I can say aboit Behringturd. On one hand they put out great stuff like the X-series mixers. And then they still are a mostly cloning, china-manufacturimg business.

 

[SillyOctpuss]

Ah, you saw *that* interview by Sweetwater, too?

Genuinely no idea which interview you're talking about. I just posted the most common thing I've hear people say about Behringturds recent tat pedal releases.

 

[Frodebro]

It's ok though cause all Behringturd are doing is bringing affordable gear to the masses.


Who needs gear that sounds good and is built properly anyway? That's just dull. Isn't it better when you can get a pedal for 50p and then repeat the classic Behringturd talking points like "ooh it only cost 50p and it's got a metal enclosure".

That's what people tell themselves to justify creating demand for cheap Chinese copies of products that other companies invested time and money creating initially. Eventually, though, the innovators lose enough money to the clones that they stop creating new stuff. Then we have nothing new and innovative to get pumped up about.

 

[BahamaDada]

Genuinely no idea which interview you're talking about. I just posted the most common thing I've seen people saying about Behringturds recent tat pedal releases.

Sweetwater released an interview today/yesterday with Uli Behringturd which was 30ish minutes of "So amazing, that you bring affordable stuff to the masses, yadda yadda".

It was interesting, but with news like these in mind there's always a sour burp after each bite.

 

[Frodebro]

Sweetwater released an interview today/yesterday with Uli Behringturd which was 30ish minutes of "So amazing, that you bring affordable stuff to the masses, yadda yadda".

It was interesting, but with news like these in mind there's always a sour burp after each bite.

It's all bullshit. Behringturd brings reverse-engineered cheap copies to market, which undercuts the people that originally created the copied gear. Joyo did the same crap to Tech 21, but got a pass because their copies of the character series pedals were cheap. That cut deeply into Tech 21 sales, which hurt their bottom line and has undoubtably slowed down their work in creating new stuff.

 

[Lysander]

I don't know what I can say aboit Behringturd. On one hand they put out great stuff like the X-series mixers. And then they still are a mostly cloning, china-manufacturimg business.

This. Their original stuff is surprisingly good for the price; i rock an UMC202HD which i bought for ~$80 back in 2020, and still dances around interfaces twice that price.

Their "let's clone products and not even be subtle about it" part of their business, thou...

 

[Lysander]

Joyo did the same crap to Tech 21, but got a pass because their copies of the character series pedals were cheap. That cut deeply into Tech 21 sales, which hurt their bottom line and has undoubtably slowed down their work in creating new stuff.

One of Behringturd's most popular pedals is still the TM300 - a $25 ripoff of Tech21's GT2.

 

[laxu]

On one hand they put out great stuff like the X-series mixers.

That's probably from back when they bought Midas, and for some reason they've just let that department do their thing.

 

[the swede]

I'll take pride in owning true TC era stuff!!!!


hmm... wonder if that will become a "thing" now

maybe the Mojo Mojo will become even more mojo'ier now!

 

[- ★ - BROCKSTAR - ★ -]

They just dropped a update this morning bringing the infinite sustain pedal over to the plethora platform

 

[the swede]

They just dropped a update this morning bringing the infinite sustain pedal over to the plethora platform

thats actually quite cool. I have the Infinite Mini pedal, very cool pedal.