Reverb Sold By Etsy to Fender Parent and Firm Led By SoundCloud Alum

[holoholo]

Reverb Sold By Etsy to Fender Parent and Firm Led By SoundCloud Alum

Reverb has been sold by Etsy to a group including Fender-owner Servco and Creator Partners, a firm founded by former SoundCloud CEO Kerry Trainor.

www.billboard.com

 

[PLX]

Yep.

That'll fix it.

 

[Funk Soul Brother]

 

[the swede]

As long as trump/pezo/musk gets to own it in the end… all will be fine.

 

[maguchi]

Oh well, ain't no skin off my back. If they're selling something I want, for a price I like, I don't care who owns them. If they don't got no deals that I like, it won't make no diffrence to me neither.

 

[FuzzyAce]

Funny, as a musician I've never once bought anything on Reverb, but I definitely have on Etsy.

 

[ctreitzell]

Funny, as a musician I've never once bought anything on Reverb, but I definitely have on Etsy.

I'm quite the opposite

I've purchased a fair bit on Reverb before the Etsy debacle

interesting development

 

[mavrick102000]

Will have to see how things work out overall. I've purchased a few things from Reverb and Etsy.

My gut says it may very well end up in dumpster fire scenario.

Multi-company consolidations work, until you have nothing left to consolidate and your business model still doesn't work. Pump up the value enough to sell before the big bottom out and crash.

 

[CBHScott]

I wonder what the sale price was, considering Etsy paid $275M six years ago.

Either way, hopefully things there improve from this.

 

[mbenigni]

"I just got a screaming deal on a super vibey guitar!"

 

[ChordInversion]

For selling, it's Craigslist (with cash ad carry exchange at my local police station), trade in, or nothing for me. People are conditioned by "free shipping" to count shipping as part of the price. I can charge much less on a cash sale and come out ahead over packing and shipping (time, materials, and cost), Reverb fee, and PayPal fee. And the sale is completely over at that point. No surprise from PayPal months later. I will occasionally buy on Reverb, but usually from dealers who chose not to build their own commerce websites.

The current model for online buying and selling is not that old, and may not have staying power. I would not have advised Servco to make this deal.

 

[dignlivn]

In my 67 years,
Nothing ever gets better.