NDSP on the Nano Cortex's infamous launch campaign: "We weren’t thinking, oh, people are gonna hate this.”

holoholo said:
Making fun of NDSP is one of my sweetest guilty pleasures in life

Happy Antonio Banderas GIF
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Nothing to feel guilty about
Season 9 Thank You GIF by The Office
 
mbenigni said:
Depends on how homogeneous their code is across all of the legacy plugins. One possibility is that plugins developed over the course of several years, by several different developers, are likely to have unique coding nuances or idiosyncrasies that have to be teased apart and reverse-engineered by whoever's porting them.
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Very common too. You copy/paste the new code and then find some odd stuff that wasn't in the previous plugin, start digging deeper and find something new you need to fix, keep, or refactor.

So a few plugins every few months is kind of reasonable, if they have to redo the algorithms etc. Just sucks that QC owners have to wait for all that.

NeuralDSP could have just said "nope, won't run the plugins, but we'll figure out a way to import presets and offer equivalent models".
 
Lysander said:
Thats is no secret - IIRC Castro, or someone else from NDSP, once commented on this. Plugins were written for desktop CPUs, and this code is no easily reworked to run on embedded DSPs.

Then again, it's been over 4 years since launch...
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They also were saying almost the exact opposite right up until the thing dropped with no PCOM and all their marketing material still listed it. FWIW guitarist I talk to in real life also make fun of their dumbass advertising and while I know a lot of people that have the plugins I’ve seen exactly two on stages outside of “big” shows, so they’re really popular with someone, just not average Joe gigging rock/metal guitarists. At least not in this region .
 
ian_dissonance said:
I’ve seen exactly two on stages outside of “big” shows, so they’re really popular with someone, just not average Joe gigging rock/metal guitarists. At least not in this region .
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Yeah, the press keeps referring to the QC as "popular" and even "ubiquitous". I think the price tag alone positions it out of "ubiquitous" territory. I've only met one other individual in person who knew what the QC was (he owned one) and he was from Finland.
 
ian_dissonance said:
They also were saying almost the exact opposite right up until the thing dropped with no PCOM and all their marketing material still listed it. FWIW guitarist I talk to in real life also make fun of their dumbass advertising and while I know a lot of people that have the plugins I’ve seen exactly two on stages outside of “big” shows, so they’re really popular with someone, just not average Joe gigging rock/metal guitarists. At least not in this region .
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I admit I haven't seen any in the larger metro Atlanta area on stages either. No touring guitarists working with our worship team either.

I think it's just the fact that they don't have the reputation of Fractal (and to be fair, not a TON of Axe-FX around here either), but they don't have presence in US music stores like Line 6, Headrush, Kemper, etc either.
 
I've seen two QCs total in the wild, and one is my bass players


But if I'm being honest, modellers in general are definitely an extreme minority in the Denver area, at least in the live music circles I run in :idk
 
spawnofthesith said:
Ngl infighting with modeller users that I've witnessed seems far more extreme than anything else... including the peak of heated "amp vs modeller" fighting when fractal first dropped :LOL:
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People get real passionate about the expensive decisions they’ve made. I fly fish AND I play guitar. I can’t afford another hobby lol - but I see the same shit in fly fishing (brand loyalty, passionate hate on some brands, tribal mindsets)
 
When you get called on making an ____ of yourself, you have two choices: own up or double down.

I suppose it hasn’t hurt them too badly in the long run, but they’ve sure had a lot of practice on the second option.
 
Jynx said:
"Why would you work 60, 70 hours a week if you’re not having fun?"

Let me just cut you off right about here.

"Why would you work 60, 70 hours a week/?"
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To try and make up for all the staff that have left due to a toxic "hey guise! have some free pizza! work until you die!" CEO-is-an-acid-freak-trapped-in-a-vegan-friendly-yurt-sipping-vanilla-latte-flavoured-health-juice startup culture.
 
deadpool_25 said:
“But it taught us a lot of lessons about when to take the risk, how to take the risk, and to discuss it further before, maybe plan it differently.”

We'll see if those lessons learned translate into not doing the same things in the future. NGL, I'm a bit skeptical.

Side note: it feels weird to be a big enough fan of the QC (and their plugins) to switch from my beloved FM9 while at the same time being fairly annoyed with the company.
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Do the models actually sound better than the FM9? Or are the models a push, but the interface is 100x better?
 
mikah912 said:
I think it's also true that many of those same companies grasp the concept of optics and wouldn't choose to make a splashy press run for the TINA amp modeling robot touting its speed.....when amp model development has slowed to an interminable crawl.
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The way they talked about it, you'd expect about 100 amp models to be added in a firmware update for free.

Fractal has precisely a GAZILLION amp models....

I do dig my QC, but I'm not a huge fan of NDSP as a company.
 
laxu said:
Very common too. You copy/paste the new code and then find some odd stuff that wasn't in the previous plugin, start digging deeper and find something new you need to fix, keep, or refactor.

So a few plugins every few months is kind of reasonable, if they have to redo the algorithms etc. Just sucks that QC owners have to wait for all that.

NeuralDSP could have just said "nope, won't run the plugins, but we'll figure out a way to import presets and offer equivalent models".
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Part of it is that they might have dependencies on certain libraries that don't translate well to embedded systems. They might have an over reliance on some Eigen math library that isn't performant on ARM Cortex, etc etc. Definitely get that there can be tech reasons for why things aren't quick enough.

TBH, I'd rather just be told exactly what the reasons are. But hey... practically nobody does that.
 
mbenigni said:
There was a longer article posted here yesterday that touched on this marketing debacle, and Doug said something about NDSP having had comedy in their marketing before this - for instance, the "soon, soon, tomorrow" joke - but they wanted to try something new.

I thought to myself, "OMG. For 3+ years these guys thought 'SOON' was some kind of hilarious joke, and literally everyone else on the planet thought it meant (get this) 'soon'".
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Exactly. Why doesnt he just spend all his effort to make the qc what was promised when released msny years ago . Geez
 
Orvillain said:
Part of it is that they might have dependencies on certain libraries that don't translate well to embedded systems. They might have an over reliance on some Eigen math library that isn't performant on ARM Cortex, etc etc. Definitely get that there can be tech reasons for why things aren't quick enough.

TBH, I'd rather just be told exactly what the reasons are. But hey... practically nobody does that.
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My experience is once they had ported one plugin, the rest would rapidly fall into place.
 
spawnofthesith said:
I've seen two QCs total in the wild, and one is my bass players


But if I'm being honest, modellers in general are definitely an extreme minority in the Denver area, at least in the live music circles I run in :idk
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In denver myself and i think most modeler users are home players.
 
DrewJD82 said:
This is the exact same mentality I absolutely despise with modern day social media/influencers that gets dumbasses doing “pranks” or acting abhorrent in videos because they know it’ll get clicks.
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While agree on the state of social media, this isn’t really anything new. Bad press is still good press as they say. It certainly got the attention of many. Hell, they got me with it and I have owned a QC since launch. Maybe that says more about me as a consumer than anything else 😂
 
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