Helix Stadium Agoura Amps Sneak Peek video

[Digital Igloo]

If I was igloo I would do a series of one minute clips of each individual amp and release one a week instead of all at once
That would be 16 weeks of content lol and the guys going where is the metal 5153 would lose there minds

You make it sound like I have any input on what Marketing does other than "I dunno, guys..."

 

[timbuck3]

As long as it's not a hugely pretentious short film like this, I'm fine:

Omg another lame add video… who will buy based on this vid?

 

[timbuck3]

It reminds me of Silicon Valley TV show, when all companies claimed that their goal was making the world a better place (it wasn't, it never is; it's making money, and that's fine!), and many times for reasons that made no sense but just because it sounds good.


Exactly. In this age of social media fake lifestyle and endless hyperbole in YouTube, watching a company just showing their (good) stuff, without superfluous literature and shameful manipulation attempts, is a breath of fresh air that I at least appreciate a lot.

But why does fractal not have to lower themselves to do crap like that like that video posted above?

 

[eggpl@nt]

But why does fractal not have to lower themselves to do crap like that like that video posted above?

Great. Now Ben is gonna have to remind us all of the fuckin game boy post for the millionth time.

 

[Sascha Franck]

Fwiw, I don't want audio clips. I already know they will sound great.
I'd rather see someone doing a patch editing session on the unit. But then, maybe not, because it'd likely make me drool.

 

[molul]

But why does fractal not have to lower themselves to do crap like that like that video posted above?

Sorry, I don't quite understand what you meant the video I posted was from Neural DSP.

 

[mikah912]

But why does fractal not have to lower themselves to do crap like that like that video posted above?

Aside from print ads in guitar magazines, I'm not sure I've ever seen any direct marketing from Fractal. Probably has something to do with their direct sales model, and wanting to make sure they match supply to demand.

 

[BenIfin]

Great. Now Ben is gonna have to remind us all of the fuckin game boy post for the millionth time.

"It is my duty in life oh Great One " ... said someone in every Sci Fi movie ever made :)

 

[BenIfin]

FFS seriously again ?
Apologize on one post about being behind but blow budgets on movie shorts

Rule No. 1 in advertising:- "Image and Style always trumps Facts and Substance" [no pun intended]

 

[timbuck3]

Aside from print ads in guitar magazines, I'm not sure I've ever seen any direct marketing from Fractal. Probably has something to do with their direct sales model, and wanting to make sure they match supply to demand.

If line 6 didn’t advertise I wonder if it would hurt sales

 

[laxu]

But why does fractal not have to lower themselves to do crap like that like that video posted above?

Because they don't have to. Fractal has built a very successful word-of-mouth following, as well as having a roster of well known artists using their gear.

They seem happy at the level they currently are rather than growing the company exponentially. There's nothing wrong with that.

If line 6 didn’t advertise I wonder if it would hurt sales

Yes it would. But it also doesn't mean they need to do some fluff videos.

Same goes for Neural DSP. Their videos seem entirely self-indulgent and a huge waste of money compared to their highly effective social media campaigns. The response to these long videos is almost entirely negative...which does keep people talking about the company but I don't see how it translates to more sales. You'd think they would've learned their lesson from that 3 part nonsense before the Nano Cortex release.

 

[molul]

Some companies don't need marketing and some can't and shouldn't avoid it. It's like bands: some post a silly reel every two days so people remember they exist and some just spread news when they have some. I love and envy the latter.

 

[timbuck3]

Some companies don't need marketing and some can't and shouldn't avoid it. It's like bands: some post a silly reel every two days so people remember they exist and some just spread news when they have some. I love and envy the latter.

But I bet most line6 sales are from stores where people visit like local stores? And can order from them cause easy returns?

 

[AlbertA]

But I bet most line6 sales are from stores where people visit like local stores?

in 2025? I would doubt that.

And can order from them cause easy returns?

I bet you that selling through the major online retailers is where the volume comes from.

 

[ccc118]

in 2025? I would doubt that.


I bet you that selling through the major online retailers is where the volume comes from.

I agree. My local GC has like only 1 of each version in stock and it's located off in the corner as high as possible on a shelf. Someone had to get a ladder from the back just to reach one for me. I ended up returning it after the Stadium was announced, but I got the impression that it seemed like you already had to know about it and be looking for it to buy it there. There were no display models you could test. It wasn't something you'd see while shopping. I'm sure it was probably different situation when it was new though. I got the impression that it was something most people were buying online.

 

[Frodebro]

Great. Now Ben is gonna have to remind us all of the fuckin game boy post for the millionth time.

Yeah, and then I start thinking about what is coming next that will make my Axe 3 seem like a Game Boy. And I’m still buying a Stadium.

 

[ragingplatypi]

Clips only make sense for a Line 6 original amp.

We all know what an AC30 sounds like.

We all know Pete Thorn can make the AC30 model in a Speak & Spell sound like magic.

We all know your mom can make the AC30 model in an FM9 sound like your dad’s ass.

Don’t waste everyone’s time.

 

[ragingplatypi]

And yes, “Your Dad’s Ass” is the name of my new punk band.

 

[mikah912]

Clips only make sense for a Line 6 original amp.

We all know what an AC30 sounds like.

We all know Pete Thorn can make the AC30 model in a Speak & Spell sound like magic.

We all know your mom can make the AC30 model in an FM9 sound like your dad’s ass.

Don’t waste everyone’s time.

I don't think it's a waste, per se. I just don't think anyone's mind is ever changed these days. Sonic Drive Studio has had tons of blind shootouts of many modelers with the real amp where people think the Helix clip is Fractal and vice versa.

Yet, the general consensus is that Fractal is miles beyond on another tier in another galaxy, and all Stadium can promise is Line 6 "catching up" to Fractal.

Everyone is going to bring their collective bias to Stadium clips when they arrive. Line 6 knows this.

 

[eggpl@nt]

Yeah, and then I start thinking about what is coming next that will make my Axe 3 seem like a Game Boy. And I’m still buying a Stadium.

I mean I honestly don’t see any other options. You get the Stadium and the new Fractal thing. Duh?