It's designed to be a replacement for a pedalboard. If Blug has been using pedals + Amp 1 now, Amp X will bundle all that into one, even smaller setup.
I think that's different from e.g amp heads having built in effects, often more as a convenience rather than something trying to challenge or replicate pedals.
For me it comes down to whether I like how they sound and if they are convenient to work with. I feel like I already have most of the Amp X by having an Amp 1 + pedals, it's just significantly larger. My pedalboard is roughly the size of something like 3 Amp X units if two are horizontal and one vertical.