Tone shaping guitar pickups?

[Chocol8]

I don't even know what to think!

 

[PLX]

I'll wait for the @KingsXJJ review.

 

[Eagle]

Guitars have a fundamental acoustic character that the pickup adds to and so does the amp but you can only homogenise it you can’t change this aspect . The more things you put in the signal chain the more you lose it though.

 

[FuzzyAce]

I'm trying to see the upside to this device. It could be useful and fun for some, but imo it's a little bit gimmicky and only adds complexity. And at $900+ it doesn't even get a second thought from me. I'd rather have a guitar that does a few things very well than be a jack-of-all trades/master of none.
Plus, having extra guitars that play very well these days is affordable. If I want a tele sound, I'll just play a tele.

 

[laxu]

This seems like a cool product, but it totally misses the thing that makes owning different guitars interesting. When I pick up my Strat or Tele, I'm not thinking about playing balls to the wall metal on it. When I pick up my 8-string headless, I'm not thinking about playing blues on it. Not that you can't, but different guitars inspire in a different way.

So even if it was 1:1 able to mimic the sound of every pickup in the world...I don't know if I'd want it. I could see use in it for dialing in your perfect pickup sound, but less so as a "replace all your guitars" product.