Neural DSP Talk

[Stone]

I kept wondering during that video, what do all those people do? That's a lot of people putting out very little.

 

[Orvillain]

I kept wondering during that video, what do all those people do? That's a lot of people putting out very little.

When I was at ROLI, it was a similar thing. Over 100 people at that company, but they struggled to actually get things built. They owed money to suppliers, they were burning through cash every single day, with very little to show for it. But.... when you looked at the expenditure breakdown, which they DID show us during various team time presentations and the like, the vast majority of their money was being spent on marketing and at the executive level - flights for the CEO to go around the planet, generating more money from VC investors, for example.

Product & Development wasn't quite last place for investment, but it wasn't far off.

A lot of these companies have more design people than actual developers, and they struggle to attract development talent because word gets around; it is a very small industry all told, and if your company sucks to work for, good luck attracting anyone who knows their shit!

 

[2dor]

Looks like iLok just got cracked - again...

... or just NDSP hit

 

[Dez]

Looks like iLok just got cracked - again...

What do you mean?

 

[2dor]

What do you mean?

Their X plugins and Mantra are now up on dodgy sites.

 

[Dez]

This is why it should just be a sign in at the plugin level in my opinion. They can even have some sort of logic “you are signed into computer X, do you want to deactivate computer X and activate computer Y?” Or something.

 

[2dor]

This is why it should just be a sign in at the plugin level in my opinion. They can even have some sort of logic “you are signed into computer X, do you want to deactivate computer X and activate computer Y?” Or something.

There's probably always going to be somebody who figures out a way to hack their way into a piece of software. All they can do is bounce back quick I guess.

 

[Orvillain]

Anything can be cracked if the Russians want to do it enough.

 

[Dez]

Anything can be cracked if the Russians want to do it enough.

Including borders

 

[DrewJD82]

In regard to advertising via youtube, my gripe isn’t with the geartubers because I can fast forward through anything they say, it’s with the cynical dolts who put so much stock into the cynicism that they go on rants about how fake the videos are and how much they rely on post-production to sell the product, when said dolts have zero clue about the recording process to begin with. Some dude on TGP the other day was ranting about Pete Thorn and how he’ll never trust another gear video because when he bought a pedal after watching one of Thorn’s vids he realized Thorn HAS to be using a shitload of post-EQ because he couldn’t get the pedal to sound the same.

The first 20 years I played guitar your best bet to hear a new piece of gear was if your local music store got it in (rare in Maine) or a band/guitarist was on tour and it was part of their rig. At one point in the 90’s GW and other mags had CD-Roms with some demos, but that was it, really. I didn’t hear most *new* gear for at least two years after it was released.

So I got no problem with Youtube being the avenue new gear is pimped on. I got my bases covered with Ola, Leon and Pete as far as similar tones/playing…and may have to add John Cordy to that since I’m getting into more EJ-ish tones lately.