Didn’t know anything about Doug. Only skimmed the 1st 15 minutes or so of that Beato video, seems he used to frequent (Spanish speaking) gear forums, made a load of friends there and got into building pedals etc, in part because gear costs so much in Chile and wages are comparatively low. Quite enjoyed seeing what the Neural employees and offices etc are like, and the kind of environment the plugins and hw gets created in. Lot of smart guys who could probably earn way more money on something non-guitar related, and ultimately it’s such a niche industry. Working your ass off to move to Finland from Chile and setting up a successful business and employing a load of people isn’t something I’d really dunk on too heavily.
The books in his office made me piss myself though
EDIT: stumbled on these videos with one of their main guys (seems he was in charge of the Mayer plugin). Says they employee just under 100 people these days:
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