Mythos Pedals scaling down as the market shrinks

V|J

Roadie
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Zach from Mythos announced their decision to scale back to a small boutique shop (garage level).

They let go of everyone except their GM, Matthew.

Plan is for Zach to be building everything and wife stepping in, like the old days.

Their music store, High Voltage Guitars seems to be doing since it mostly carries high end stuff.

Reasons cited:

- Pedal market shrinking
- Hard to forecast and maintain inventory across the entire line of products
- Small dealers not ordering frequently
- Market reach through Instagram has become challenging
The current MO in the pedal world seems to be limited drops, which they are now targeting I believe.

I bought a couple of Two Rocks to help with the transition, no biggie.

 
Tariffs also affected this as well, I guess.
It sucks to see another small business struggle.

At the same time, their close friend, Rhett Shull seems to be prospering on YouTube.

Despite lacking any useful expertise or product.
We truly are in a world of hype..
 
A talentless mouth that never closes together with some video-editing skills will get you fair in this world.

Oh, and business is hard. I don't think it ever stops being hard----which is why the majourity of them fail.
 
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