Fractal Audio Axe Fx IV Product Imminent??

Are you going to sell your Axe Fx III now?


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The big diff between FAS and Atomic is that, in the former case, the company founder has the requisite technical background to also be the chief designer of the company's products. Atomic, OTOH, has chosen to use hired guns to do the heavy lifting. I'm not saying that's impossible, but it clearly poses some challenges.
Having no factual information aside from what one could find via google and knowledge of address from which Atomic stuff was shipped, etc., my gut feeling was that the other big difference was:

Atomic was never run with the goal of becoming the owners' primary source of income where Fractal seems to have always been pointed in that direction.

Are you still using the Atomic modeler as your main modeler? I snagged the Amplifirebox I've got now for $100 used and I've got it set up super simple to be a Deluxe Reverb with a useful IR, a hall reverb, and a tube screamer on the boost button with the full expectation that its at some point going to be a brick that doesn't connect to an editor anymore. If times ever get hard enough for my guitar stuff to start seeming like an absurd extravagance - I'd be a-okay using that with a Squire Classic Vibe something-or-other.
 
Having no factual information aside from what one could find via google and knowledge of address from which Atomic stuff was shipped, etc.,
Tom's official business address was his home address - as was/is mine, BTW - but his operation was based in a warehouse space. Although I've never been there, I know it's where he took delivery of container-load shipments of CLRs. There's no way he could receive all those goods at his house, and he'd been buying similar quantities of speakers - Reactors and FRs - for years when I began developing the CLR.
my gut feeling was that the other big difference was:

Atomic was never run with the goal of becoming the owners' primary source of income
While I can't rule that out, I won't draw exactly the same conclusion. I have no idea what his long-term aspirations were or are, but I am convinced that he simply didn't anticipate or understand the challenges he would face trying to build a technology-based business from scratch. His interest and skillset seemed to me to lie more in sales and marketing than in R&D, production/QC management, or customer support. To be successful in the long term at what he was trying to do, IMO you've gotta have people with technical skills on your full-time staff. You can farm out some analysis, design, and/or testing to hired guns, but unless you've got people in-house with similar skills, you're gonna wind up in over your head at some point.

I also think lack of focus played a role. When I met Tom, Atomic was exclusively in the business of selling amplification for modelers. Once CLR production and sales were steady, his focus shifted dramatically, and he devoted his energy to getting the Amplifire product line moving, an entirely new direction. It appeared to me for a time that he planned to get out of the business of selling speakers entirely and move over to modeling. Ironically, the CLR is now the only product that he can still have made and sell.
where Fractal seems to have always been pointed in that direction.
It certainly seems to have worked out that way.
Are you still using the Atomic modeler as your main modeler?
Yes. My amplification needs are very simple these days, as I'm old and feeble and only ever play in one of two big bands. An Amplifire (3), one of my prototype small monitors, and a D'Angelico EXL-1 constitute my rig.
 
Tom's official business address was his home address - as was/is mine, BTW - but his operation was based in a warehouse space. Although I've never been there, I know it's where he took delivery of container-load shipments of CLRs. There's no way he could receive all those goods at his house, and he'd been buying similar quantities of speakers - Reactors and FRs - for years when I began developing the CLR.

While I can't rule that out, I won't draw exactly the same conclusion. I have no idea what his long-term aspirations were or are, but I am convinced that he simply didn't anticipate or understand the challenges he would face trying to build a technology-based business from scratch. His interest and skillset seemed to me to lie more in sales and marketing than in R&D, production/QC management, or customer support. To be successful in the long term at what he was trying to do, IMO you've gotta have people with technical skills on your full-time staff. You can farm out some analysis, design, and/or testing to hired guns, but unless you've got people in-house with similar skills, you're gonna wind up in over your head at some point.

I also think lack of focus played a role. When I met Tom, Atomic was exclusively in the business of selling amplification for modelers. Once CLR production and sales were steady, his focus shifted dramatically, and he devoted his energy to getting the Amplifire product line moving, an entirely new direction. It appeared to me for a time that he planned to get out of the business of selling speakers entirely and move over to modeling. Ironically, the CLR is now the only product that he can still have made and sell.

It certainly seems to have worked out that way.

Yes. My amplification needs are very simple these days, as I'm old and feeble and only ever play in one of two big bands. An Amplifire (3), one of my prototype small monitors, and a D'Angelico EXL-1 constitute my rig.
As someone who suffers pretty deeply from "oh, I got a prototype working. Bored. Next?!?" syndrome this all makes sense and maybe gives me a (somewhat) more generous view of the situation. Thanks.
 
All depends on how time feels. From "The Jerk":

Navin R. Johnson: I know we've only known each other four weeks and three days, but to me it seems like nine weeks and five days. The first day seemed like a week and the second day seemed like five days. And the third day seemed like a week again and the fourth day seemed like eight days. And the fifth day you went to see your mother and that seemed just like a day, and then you came back and later on the sixth day, in the evening, when we saw each other, that started seeming like two days, so in the evening it seemed like two days spilling over into the next day and that started seeming like four days, so at the end of the sixth day on into the seventh day, it seemed like a total of five days. And the sixth day seemed like a week and a half. I have it written down, but I can show it to you tomorrow if you want to see it.
 
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