In 2025, I totally agree. And UA clung onto old school pricing using the success of their Apollo interfaces to justify recording through DSP plugins without noticeable latency. There are still some situations where that can be useful but it certainly didn’t need to be the only approach for them for so long.You make a good point and I agree with you, but I don’t think it was ever fair or reasonable to charge $200-400 for a single plugin, on top of the cost of the hardware it runs on.
FTW!!It wouldn’t have MIDI
Most talk about the lack of midi, lack of updates and anything else but actual tone/sound.
I don't really disagree with any of the complaints presented, but they IMO are the best sounding on the market as far a digital goes.
Every choice in the end is a compromise. I'll use whatever fits best the gig I'm in that's within my budget.
it’s weird to think that others copied them in copying hardware.Not sure this is entirely fair. Their plugins are still essentially the benchmark for analog emulation, and it’s all the competition copying their entire product line,
Are they?…. it doesn’t really change the fact that their models are still (by and large) better than the competition.
Are they?
They’ve got to sort out the MIDI problems first. After that, they can move on to designing the multi-FX unit.Yes, they'll charge a helluva premium for it. I don't think they're a huge amount better...but I'm thinking a bunch of people will jump ship if they do put out a multi-unit.
Question is - do they have enough in their 'portfolio' to put out a viable product now? Or do we need to see a few more individual pedal releases first?
Whether they are the best sounding is debatable. Is that a blanket statement that applies to all UA pedals or are you referring to a specific amp model?
Btw @Tito83 — I seem to recall that one of the things you like about the UAFX amp pedals is their input sections and how they connect/react to your guitar. What real tube amps do you like the input section of — i.e., what do you compare the UAFX amp pedals to?
PS: This is not a “trick question.” I own and love an Enigmatic pedal (and used to own a Dream and a Ruby as well). I’m genuinely curious.
what do they have, 5 or 6 amp modeling pedals? They would get ripped to shreds by critics if they released an all in one modeler with 5 amp models.
Look at the IK, Arturia and Slate product lines and tell me with a straight face that they didn’t even slightly look at what UAD offer and think “we should release a native version”. There’s tons of others who’ve followed their product line as a blueprint, its more than 1176/pultec/la2a’s being mainstays in studios.it’s weird to think that others copied them in copying hardware.
Are they?
I don’t think others would have not done hardware emulation without UA. They do make great sounding plugins, as do lots of companies, better/more accurate/whatever other qualifier is impossible to verify unless compared against something arguably bad. Of course they make top quality plugins, but a mix isn’t going to fall apart if you have to use the Waves 1176 or something.Look at the IK, Arturia and Slate product lines and tell me with a straight face that they didn’t even slightly look at what UAD offer and think “we should release a native version”. There’s tons of others who’ve followed their product line as a blueprint, its more than 1176/pultec/la2a’s being mainstays in studios.
Competition is good, but it’s definitely a case of a lot of them looking over their shoulder at UAD. I’ve heard directly from several other companies where they’re directly comparing their own products to UAD’s as far as a reliable benchmark to validate their accuracy.
Things are definitely more even now, but it’s still rare that other companies do a better version than UA’s own. Usually, at best it’s equally as good (speaking more about their product line in general than just amp sims). Do you disagree?
Doesn’t really change the fact that UA were one of the first to do it, and have always been the ones setting the bar for accuracy. Others make great stuff too, but UA has basically always been the marker that others compare against. Their devs are among the most respected in the industry, I don’t really think a debatable thing.I don’t think others would have not done hardware emulation without UA. They do make great sounding plugins, as do lots of companies, better/more accurate/whatever other qualifier is impossible to verify unless compared against something arguably bad. Of course they make top quality plugins, but a mix isn’t going to fall apart if you have to use the Waves 1176 or something.
This is exactly what their Apollo devices are. There are DSP powered amp sims, FX etc, you can do all kinds of routing. I don’t think it would be too hard for them to do a guitarist centric one, and I’d absolutely expect them to change for plugins seperately. And I also bet people would buy it too, would probably appeal to guys who already have a lot of their plugins already.I think they COULD (they could probably make a DSP box that you could load a whole shitload of their plugins) but it would probably be something stupid like “10 free FX blocks and with individual blocks for $XX or pay $XX annually to have all the blocks” and they’d still not get enough I/O and connectivity options, and a bunch of people would buy it anyways.
Their amp pedals always seemed a terrible bargain to me. $400 for a digital emulation with basically zero features. If there’s that much processing power in there that it has to be that expensive there’s no reason it can’t do more or at least have some optional FX or MIDI or something.UAD's amp pedals are great .. but it's like audiophile amplifiers. They have $25 of electronics stuffed into $1000 worth of metal enclosure and charge $25,000 for it. Those boxes could hold the entire line of algos they have.
This is exactly what their Apollo devices are. There are DSP powered amp sims, FX etc, you can do all kinds of routing. I don’t think it would be too hard for them to do a guitarist centric one, and I’d absolutely expect them to change for plugins seperately. And I also bet people would buy it too, would probably appeal to guys who already have a lot of their plugins already.