If you don't mind, I'll use this as an opportunity to soapbox a bit to anyone reading this.
Exactly ten years ago, and several years after, Frank, Ben, Igor, myself, and others were stupid transparent about Helix, probably to a fault. If we knew something was coming or thought it might show up soon, we'd post "not at launch" with a wink and a nod. IdeaScale was wide open to anyone, and anyone could easily infer what we may or may not be working on. I waxed poetic at length about how yeah, we almost added wireless mobile editing to Helix, and yeah, we had an entirely different touchscreen-centric design, and all sorts of other internal goings-on.
The trick is that ten years ago, the usual suspects (Fractal, Kemper, BOSS, Atomic, Line 6, a couple others) generally
operated in good faith. Sure, everyone's marketing toed the hyperbole line, but by and large, we stayed in our lane and focused on solving problems for our own customers. All I knew is that Cliff and Christoph were (still are, of course) geniuses and while the customer overlap was probably more than a tiny sliver on a Venn diagram, we strived to design, develop, and support gear on our own terms and appeared to be largely unconcerned with what "the other guy" was doing. In fact, Line 6 actively eschewed what the other guy was doing, and if the masses demanded a feature that existed elsewhere, we strived to understand the problem and solve it in a unique and novel way. Everyone did back then.
But over the years, the multieffects market feels like it's slowly devolving into opportunism, feigning credit for things you shamelessly ripped off, and obsessing more about stealing sales or market share from others than helping grow the market to lift all ships. One company executive apparently made their box all about cutting Line 6 off at the knees (due to a petty grudge from years previous), another very obviously slagged both Fractal and Line 6 (without specifying them) in the very first paragraph of their very first post-release interview and we caught their employees insulting our gear in front of visitors to our own NAMM booth. Yet another climbed the corporate ladder by falsely claiming they "created Helix," and their fellow employees even trolled Helix threads, claiming the reason 'Helix 2' didn't exist was because
Line 6's brain trust quit years ago.

And now there are a butt ton of cheap knock-off companies that embrace a specific cultural notion that innovation, design, and R&D are unneeded expenses. What's worse, some of the public not only defends these actions,
they celebrate them. It's like this market is slipping more into do-you-even-lift-bro-crypto-startup douchebaggery and less real passionate people who just want to make cool boxes and buy each other beers at NAMM.
Also, it appears that every little thing Frank, Ben, Igor, or I say is not only picked apart by our customers, but by our competitors as well (who are much better at reading between the lines than our users), and given that Stadium won't be out for many months, that gives them ample time to embrace reactionary me-too development instead of
good faith competition. This is a big reason why we shut down our IdeaScale—no need to do those guys any favors. And it's why we're very careful about what and when we divulge specific details about Helix Stadium.
And whether it's the political climate or what, gear forums have also devolved into... I'll just say it. There are a lot of straight
dicks. "Oh, here's a thread about a new box. I won't read any specs or watch any videos or absorb any context whatsoever but I GOTTA

all over it because everyone MUST hear my opinion!" Yeah, of course, it's not like this isn't like every other online community out there, but it's just... a bit less fun to be here now. Well, TGF is cool;
others less so, especially when the mods decide to slap 30 pages of a sewage dump criticism thread onto the very front of a legitimate Helix Stadium discussion. EDIT: They fixed it. Thank you; you're cool again!
Joe, Steve, Simon, Ben, Brandon, and I were also
extremely purposeful about what we did and didn't divulge at the June 11 keynote and subsequent videos/interviews. In fact, I sent the entire 10-page script to like 20 Line 6ers ahead of time to make sure no one was all "Whoa, mentioning that
might imply to someone paying attention that we're working on..."
So that's a really long-winded, circuitous, old-man-yelling-at-cloud way of saying "we can't talk about any looper stuff right now."
/soapbox