To make matters worse, many shops are switching to a āby appointment onlyā business model. Personally, many of my gear purchases are made by impulse.
If I have to make an appointment to check out a piece of gear, Iāve likely already lost interest. If Iām driving past a shop on my way home and decide to stop by and check out their inventory, Iām more inclined to make a purchase.
A few years ago, my local shop was broken into and had dozens of expensive guitars stolen. They now have all of their guitars locked in a separate showroom and customers have to ask to be let in. The last time I stopped by for some strings, the person who had the key was at lunch. Another missed opportunity for a sale.