From what I can tell, there seems to be a bit of a niche market of artists who have been rediscovering these sort of sounds. And the Color Box seems to have been a big hit for JHS, so I guess it makes sense for them to expand on that with another console-ish pedal since they have some reputation there.
I’ve always loved the ‘80s direct-to-console clean tones and I have to admit I’m tempted by the idea of having a pedalboard with both an amp sim and a console sim I can A/B between…