This video represent an almost perfect example of the straw man argument, as in refuting an argument different from the one actually under discussion. Good advice have been given on how to achieve good results in most cases - although simplified, i.e. taking into account that a lot of modern consumer level interfaces have high Z inputs with max input level @ minimum gain in the 12-13 dBu range combined with decent SNR @ the minimum gain setting. Thus, in most cases, leaving the input gain on your interface at zero and then adjusting the gain level in the box to the appropriate level your plugin expects is good and simple advice. He is arguing AS IF this recommendation is given as an "this is correct in all circumstances", which no one with a slight understanding of the issue has been arguing. Of course, if your interface have specs that differs significantly from the ones being discussed, you should take the specs of your interface into account. Adjusting the recommendations to your specific circumstances could very well mean applying gain on your interface and then bringing it back down in the box before hitting your plugin, i.e. to deal with signal to noise issues if necessary.
That being said, I kind of agree with him that the signal to noise ratio has been somewhat neglected lately (perhaps due to simplification for the average guitarist). But I dislike his take on this, with him unnecessarily creating conflict without substance, with what I guess is getting clicks as the motive.