I saw the same video and decided to try the 2x12 AC30 Greenback cab, which is the closest thing to a 4x12 Greenback cab that I would normally prefer. The video is entertaining, but it's clearly marketing. I appreciate that they spent a lot of time making some comparisons and talking about things, but I wish they spent more time talking about meaningful stuff instead of making faces at the camera.
But the IR's seem pretty good actually. There's a midrange presence that really makes the guitar stand out nicely that I don't hear from most IR's. It's almost like how MBritt tones stand out in the midrange, except shifted up so it cuts more and is less dark. Generally the pack seems to avoid harshness, even with the really bright center mics. The mixes are all kind of dark sounding though, so you'd need to tweak the amp model more to use them.
The AC30 Greenback sounds like you'd expect...it's not as versatile as they are showing with high gain amps (you can tell the open back 2x12 cab doesn't have the tightness in the low end you want), but it's good overall. I think for the target audience of the P&W group it's probably perfect. It has a really good midrange that cuts through, doesn't have the harshness in the high end, not boomy in the low end (as expected with this cab).
Criticisms, the mix blend idea between mics is a cool concept but there's not much difference between them. Going from 57 to 121 is a very minor change in tonality, not a big shift from bright to dark. That's different than the Boss GT-1000 where there are three blends of 57 and 121 and it's a much bigger change. Also, I don't hear a big difference between the three different single mic options, may be better to just go with one for simplicity. And the file names are really long so I had to rename them to use on my Axe FX 3 (HX Stomp is even worse).
I'd be really interested to hear their take on a 4x12 with Greenbacks or V30's (especially something like a well worn Recto cab). I don't think I'd buy any of their current cabs but this particular one would do anything on the clean-overdrive spectrum well. Again, perfect for the P&W crowd.